Combining a wealth of graphic design, marketing, illustration, corporate events (including conferences and tastings), wine industry and product knowledge all in the one place, I’m uniquely placed to help your brand stand out and I paint a picture that’s unique to your company, to your brand stories and values and to your people. Building relationships is my passion and my aim is to help you build the best relationships with your customers through clever, well though-out marketing and branding.
BRAND IDENTITY DESIGN
Whether you need a new brand name and personality or want to refresh your current branding and communications, I can help. I bring a wealth of advice, content creation, marketing strategy and design capability plus over 20 year’s marketing, branding and communications experience - a complete package of end-to-end marketing, design and branding solutions to help your business and brands.I really enjoy getting to know and building the stories behind every produc. From here I help find the best ways to relate these stories to existing and prospective customers to grab their interest and get them trying and purchasing. Word of mouth marketing is incredibly valuable, so another goal is getting people talking about the brand, and referring it to others.
MARKETING CONTENT CREATION + COMMUNICATION
With over 20 years’ experience in market research, analysis and campaign creation + execution, I can help you achieve the optimal, authentic tone of voice to reflect your brand’s vision and values clearly across all your marketing communications. An experienced copywriter and designer, I create engaging marketing content across all channels including digital and social media. Effective advertising like this is pivotal to driving business success, and I’ll help you drive your brand awareness and market share through clever, relevant communications targeted to your customer demographic. Working to your needs, I’ll deliver marketing activity strategies to showcase your brand and bring results through clear, effective and engaging marketing copy.
REALISTIC, STRATEGIC BRAND + MARKETING PLANS THAT WORK
I’ll work closely with you to identify your specific business goals and problem solve how to overcome your current business challenges I’ll ensure your objectives are met to the highest quality, delivered within budget and timeline, with transparent, clear communication every step of the way. Whether you want to boost your existing brand awareness, create a new brand identity, increase your sales or reposition your brand, I can help fine-tune your brand and business performance through achievable, realistic marketing and brand planning. I’ll work to identify considerations and opportunities to ensure you’re getting the best all-round exposure for your brand and and the best ROI.
SOCIAL + DIGITAL MARKETING, DESIGN + OPTIMISATION
With an ADMA Certificate in Digital Marketing, I can help give you guidance and recommendations for all your social and digital brand and marketing activity. This includes putting together basic websites, creating web, mobile and app layouts and using platforms such as Google and Facebook to measure your web and digital marketing campaigns for success. I keep ahead of industry trends and can work with you to see what options are available for your needs.I can help optimise your website so you’re easy to find on online searches, and I can help with your social content and strategy, too, from blogs to video scripts.
BESPOKE WINE LABEL / DRINKS LABEL DESIGN
Design is crucial when it comes to wine branding and I can help create the most eye-catching labels and packaging for your products to grab attention on-shelf and online and really get people talking. Blending a twin love of wine and design, I work with producers large, medium and small to bring their handcrafted wines to life through outstanding wine label design, packaging and marketing content. I’m a fully-qualified graphic designer with a high level of design thinking and execution.I love to design great labels that work commercially and creatively to create maximum impact. Knowing that wine label design is a main motivator for consumers when considering a wine purchase, I’m well-placed to know how to help you with your product branding and I love working with artists globally to bring fresh unique, innovative creative.
WINE + DRINKS INDUSTRY PRODUCT, BRAND + MARKETING EXPERTISE
When it comes to marketing and branding drinks, I bring a huge amount of wine industry retail experience and expertise to help you develop your drinks brands and market them optimally at every customer touchpoint.. With a Wine & Spirit Education Trust (WSET) Diploma in Wines and Spirits, I’m able to assess drinks for their quality and marketability. I’m well-qualified to write about wine, spirits and beers, and can help you to produce informative tasting notes, product and brand stories relevant to today’s industry. These really appeal to audiences with ever-greater product knowledge and discerning palates. I’m happy to provide tasting notes and associated copy for your wine labels and marcomms.
HELPING YOUR BRAND LOYALTY PROGRAM
Working within head office marketing and branding teams at Vintage Cellars / Liquorland (Vintage Cellars Wine Club Manager) and at Cellarmasters (David Jones Wine Club Manager), I’ve worked across many aspects of the marketing mix - from online, social, print and media campaigns through to database management, CRM and analysis, to really create an all-round excellence in customer experience. That’s how I can really bring value to your business. Working as Vintage Cellars Wine Club Manager, I learned how to increase brand loyalty and awareness and identify the product ranges best suited to market to customers, via the best channel, at the best time. I can help you to create targeted, strategic multi-channel marketing content and campaigns to boost your brand awareness and really engage and activate your customer base into listening to and purchasing from you - and referring you to their friends - to create a loyal base.